Record Citations
APA CitationChiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Butterworth-Heinemann.
Chicago Style CitationChiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Butterworth-Heinemann, 2008.
MLA CitationChiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Butterworth-Heinemann, 2008.
Harvard Style CitationChiu, S. & Tavella, D. 2008. Data mining and market intelligence for optimal marketing returns. Butterworth-Heinemann.
Remember to check citations for accuracy before including them in your work.