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Record Citations

APA Citation

Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Butterworth-Heinemann.

Chicago Style Citation

Chiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Butterworth-Heinemann, 2008.

MLA Citation

Chiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Butterworth-Heinemann, 2008.

Harvard Style Citation

Chiu, S. & Tavella, D. 2008. Data mining and market intelligence for optimal marketing returns. Butterworth-Heinemann.

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