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APA Citation

Payne, A., Frow, P., & Pennie Frow. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press.

Chicago Style Citation

Payne, Adrian, Pennie Frow, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

MLA Citation

Payne, Adrian, et al. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

Harvard Style Citation

Payne, A., Frow, P. & Pennie Frow. 2013. Strategic customer management: Integrating relationship marketing and CRM. Cambridge: Cambridge University Press.

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