Strategic customer management: integrating relationship marketing and CRM
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Strategic customer management: integrating relationship marketing and CRM
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| Language |
English |
|---|---|
| Publisher |
Cambridge
Cambridge University Press,
2013
|
| Subjects | |
| ISBN |
1-107-01496-4 1-107-64922-6 1-107-32675-3 1-107-23505-7 1-107-33485-3 1-107-33651-1 1-139-05741-3 1-107-25542-2 1-107-33319-9 1-107-33568-X 1-299-40890-7 |
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