This thesis is about Google SEO (Search Engine Optimisation). We go through different areas which are important for Google Search Engine op-timisation, what it means, what tools Google provide for it and what is Google Search Engine. The goal is to maximize the appereance in Google Search with wanted keywords which is the key element on gaining visitors to the website. This is crucial for companies and especially for webstores.

Search Engine optimisations goal is to bring traffic to the website via or-ganic search without paying for visibility. Practically this means websites appereance on first page on Google search with search words that are re-lated to the website. There are marketing companies that do SEO for busi-ness, but it can be done by yourself and for free. Search Engine optimisa-tion is process that takes many months, requires a lot of activity ja main-taining website. If the search word is highly competed, the more it requires effort to appear in front page in search.

I choosed this subject because I find SEO interesting and I have done it for companies via and for Napalmi.

Google’s algorithm varies and changes all the time and there is never a clear way to ensure the appearance on the first pages. This thesis is about the standards that are liked by Google Search Engine and which might ease the access to the first pages in search with wanted keywords. The most important things in SEO is high quality content, active updating and gaining traffic to the website.