The Bachelor's Thesis is about different kinds of products which are from the nature. The thesis is commissioned by a cooperative society from Jyväskylä which wants to expedite the use of nature products. Their values follow the principles of sustainable development. The aim of this thesis was to research the branch of nature products and the possibilities in the future by asking people's opinions and visions of nature products. There is also trade around them.

The research takes advantage of quantitative methods, but also some qualitative ones. Material of the research was collected with Webropol surveys in February and March 2013. There were two different surveys: one for consumers and another for entrepreneurs.

The literature part focuses on different kind of nature products and their utilitarian points of view. In addition, the reader is introduced to eco-labels connected to the products.

According to the survey, a decision to purchase products and services mainly depends on the quality, price and the customer's own experience. The majority of the respondents noticed the eco-labels to be the best note for an environmentally friendly product. Female respondents were more interested in environmental effects of the products than male ones. Some consumers would like to have more neighbourhood local products.