Marketing strategy and competitive positioning
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Marketing strategy and competitive positioning
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Physical Description |
xxviii, 614 s. : kuvitettu |
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Language |
English |
Item Description |
Lisäpainokset: 2nd pr. 2009. Ensimm. painos nimellä Competitive positioning. |
Publisher |
Harlow :
FT Prentice Hall,
2007.
|
Subjects | |
Additional Information | Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
ISBN |
0-273-70697-7 nidottu 978-0-273-70697-7 nidottu |
Original Version Notes |
First published as : 1993. |
Uncontrolled Title |
Competitive positioning |
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