Marketing theory : a student text
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Marketing theory : a student text
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Physical Description |
xvii, 428 pages : ill. ; 24 cm |
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Language |
English |
Language of Original Work |
English |
Item Description |
Previous ed.: 2000. |
Publisher |
Los Angeles ; London :
Sage,
2010.
|
Subjects | |
Additional Information | edited by Michael J. Baker & Michael Saren |
Bibliography |
Includes bibliographical references and index. |
ISBN |
978-1-84920-466-8 paperback 1-84920-466-7 paperback |
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