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APA Citation

Kotler, P., & Armstrong, G. (2012). Principles of marketing: Global edition (14th ed. 14th global ed.). Pearson.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing: Global Edition. 14th ed. 14th global ed. Harlow: Pearson, 2012.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing: Global Edition. 14th ed. 14th global ed. Pearson, 2012.

Harvard Style Citation

Kotler, P. & Armstrong, G. 2012. Principles of marketing: Global edition. 14th ed. 14th global ed. Harlow: Pearson.

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