Collaborating with customers to innovate : conceiving and marketing products in the networking age
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Collaborating with customers to innovate : conceiving and marketing products in the networking age
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| Physical Description |
161 sivua ; 24 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Originally published: 2008. |
| Publisher |
Cheltenham :
Edward Elgar,
2010.
|
| Subjects | |
| Additional Information | Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
978-1-84980-058-7 paperback 1-84980-058-8 paperback |
| Get full text | |