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Record Citations

APA Citation

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th edition.). Wiley.

Chicago Style Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th edition. Chichester, West Sussex, U.K.: Wiley, 2011.

MLA Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th edition. Wiley, 2011.

Harvard Style Citation

McDonald, M. & Wilson, H. 2011. Marketing plans: How to prepare them, how to use them. 7th edition. Chichester, West Sussex, U.K.: Wiley.

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