Record Citations
APA CitationKotler, P., Keller, K. L., Goodman, M., Hansen, T., Brady, M., & Kotler, P. (2012). Marketing management (2nd [European] ed. 2nd ed.). Pearson.
Chicago Style CitationKotler, Philip, Kevin Lane Keller, Malcolm Goodman, Torben Hansen, Mairead Brady, and Philip Kotler. Marketing Management. 2nd [European] ed. 2nd ed. Harlow: Pearson, 2012.
MLA CitationKotler, Philip, et al. Marketing Management. 2nd [European] ed. 2nd ed. Pearson, 2012.
Harvard Style CitationKotler, P., Keller, K. L., Goodman, M., Hansen, T., Brady, M. & Kotler, P. 2012. Marketing management. 2nd [European] ed. 2nd ed. Harlow: Pearson.
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