Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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Other Titles |
How to create uncontested market space and make the competition irrelevant |
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Physical Description |
xxviii, 287 pages : illustrations ; 25 cm |
Language |
English |
Item Description |
"With a new preface, fresh chapters, and updated case studies" --Back of jacket. |
Publisher |
Boston, Massachusetts :
Harvard Business Review Press,
cop. 2015.
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Subjects | |
Additional Information | W. Chan Kim, Renée Mauborgne |
Bibliography |
Includes bibliographical references (pages 263-270) and index. |
ISBN |
978-1-62527-449-6 hardback |
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