The history of marketing science
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The history of marketing science
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| Physical Description |
xxv, 502 sivua : kuvitettu ; 24 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Includes index. |
| Publisher |
Singapore :
World Scientific,
[2014]
|
| Series | World scientific-Now Publishers series in business, ISSN 2251-3442; 3. |
| Subjects | |
| Additional Information | editors Russell S. Winer, Scott A. Neslin |
| ISBN |
978-981-4596-47-3 sidottu 978-981-4619-47-9 nidottu |
| Get full text | |