Machine generated contents note: -- 1. On Borrowed Time -- 2. The Roots of the Circular Economy -- 3. Gaining the Circular Advantage -- 4. Circular Supply-Chain: 'Right from the Start' -- 5. Recovery & Recycling: Making History of Waste -- 6. The Product Life-Extension Business Model: Products That Are Built to Last -- 7. The Sharing Platform Business Model: Sweating Idle Assets -- 8. The Product as a Service Business Model: Performance over Ownership -- 9. Circular Business Models: Evaluation, Enablers and Ecosystems -- 10. Driving the Technology & Digital Edge in Circular Advantage: Ten Transformational Plays -- 11. Five Circular Capabilities for Driving Value -- 12. The Power of Policy -- 13. Capturing the Advantage: Getting Started.