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Record Citations

APA Citation

Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2016). Marketing management (3rd edition.). Pearson.

Chicago Style Citation

Kotler, Philip, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen. Marketing Management. 3rd edition. Harlow, England: Pearson, 2016.

MLA Citation

Kotler, Philip, et al. Marketing Management. 3rd edition. Pearson, 2016.

Harvard Style Citation

Kotler, P., Keller, K. L., Brady, M., Goodman, M. & Hansen, T. 2016. Marketing management. 3rd edition. Harlow, England: Pearson.

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