Marketing management : an Asian perspective
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Marketing management : an Asian perspective
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| Physical Description |
xxvi, 845, A-15, E-31, G-10, C-3, I-26 sivua : kuvitettu ; 28 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Authorized adaption from the United States edition, entitled Marketing Management, 15th edition, ISBN 978-0-13-385646-0. by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc ©2016. |
| Publisher |
Harlow, England :
Pearson,
[2018]
|
| Subjects | |
| Additional Information | Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong |
| ISBN |
978-1-292-08958-4 nidottu |
| Get full text | |