Developing insights on branding in the B2B context : case studies from business practice
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Developing insights on branding in the B2B context : case studies from business practice
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| Physical Description |
1 verkkoaineisto (197 sivua) Julkaistu myös painettuna |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Bingley :
Emerald Publishing Limited,
2018.
|
| Subjects | |
| Additional Information | edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos ; contributors: Michela Airava [ja 33 muuta] |
| Painettu |
978-1-78756-276-9 |
| ISBN |
978-1-78756-277-6 Epub |
| Access | Käytettävissä lisenssin hankkineiden organisaatioiden verkossa |
| Terms of use | ProQuest: HAMKin lisenssi |
| Source of Acquisition |
Ebook Central |
| Get full text | |