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APA Citation

Keegan, W. (1996). Global marketing management (5th ed.). Prentice-Hall of India Private.

Chicago Style Citation

Keegan, Warren. Global Marketing Management. 5th ed. New Delhi: Prentice-Hall of India Private, 1996.

MLA Citation

Keegan, Warren. Global Marketing Management. 5th ed. Prentice-Hall of India Private, 1996.

Harvard Style Citation

Keegan, W. 1996. Global marketing management. 5th ed. New Delhi: Prentice-Hall of India Private.

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