Persuasive imagery : a consumer response perspective

Persuasive imagery : a consumer response perspective

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Book

Scott, Linda M. ; Batra, Rajeev

Lawrence Erlbaum Associates 2003.

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Physical Description

xxi, 436 s. : kuvitettu ; 24 cm

Language

English

Language of Original Work

English

Publisher

Mahwah (N.J.) : Lawrence Erlbaum Associates, 2003.

Series

Advertising and consumer psychology

Subjects

Imagery (Psychology)

Persuasion (Psychology)

Advertising. → Psychological aspects.

mainonta

psykologiset tekijät

suostuttelu

kuvallinen ilmaisu

mielikuvat

Additional Information

edited by Linda M. Scott, Rajeev Batra

ISBN

0-8058-4202-0 alkaline paper