This thesis deals with the employer brand of OP Etelä-Häme from business administration students’ point of view. The thesis was commissioned by OP Etelä-Häme. The purpose of the thesis was to find out how students see OP Etelä-Häme as an employer. The subject for the thesis was given by the client, who wanted to know which kind of an employer brand they have.

The theoretical framework of this thesis deals with different factors that create an employer brand. The theoretical part of the thesis is based on earlier studies of financing business. The theoretical framework uses also different literature on image, reputation and brand and it focuses mostly on the internal employer brand because it affects strongly the external em-ployer brand.

The empirical study was conducted as a quantitative study during the au-tumn of 2015. The research problem was how students see OP Etelä-Häme as an employer. Research problems included also the distinctiveness fac-tors OP Etelä-Häme and the factors affecting the choice of an employer. The population of the study consisted of business administration students of Häme University of Applied Sciences because they are the most poten-tial job applicants for OP Etelä-Häme. The questionnaire was answered by 103 students, giving a response rate of 24.8.

It was concluded that the students who answered the questionnaire, re-garded OP Etelä-Häme primarily as a reliable, local, familiar and stable employer. According to the findings OP Etelä-Häme differs from other banks of the area by being local and versatile. The distinctiveness factors related to OP Etelä-Häme were digitality, reliability, openness and respon-sibility. OP Etelä-Häme attracts students with good career prospects, in-teresting and versatile work assignments, and a good salary.