This bachelor thesis was conducted for a startup company Printr with its headquarters in Amsterdam, striving to turn the often complicated process of 3D printing into an easy and enjoyable experience by creating hardware and software that control a 3D printer.

The ultimate objective of this paper was to help the case company design a social media marketing strategy and increase its brand awareness by deter-mining the effective ways of engaging with people on social media and improving its online presence.

The theory applied in this thesis mainly revolved around the basics of social media marketing and described its most effective practices and techniques. By virtue of conducting interviews with the Head of Business Development and Growth Marketing specialist of the case company as well as carrying out competition analysis, the author of this paper identified the main gaps in Printr’s current marketing situation. The additional research methods used for this paper were consulting with the company’s marketing materials and direct observations of the author of this thesis, who did her internship at the case company.

As a result of this research, three main conclusions have been drawn:

- Printr needs to educate people on its products and 3D printing tech-nology in general

- Printr needs to increase its brand awareness

- Printr needs to add credibility to its business

The recommendations on the ways of overcoming each of those challenges by using social media have been provided in the end of this paper and will, hopefully, be taken into account by Printr when designing its social media marketing strategy.