The chosen primary implementation method and the goal of this thesis was the creation of a professional article. This method emphasises a research-based approach to thesis-writing. For this purpose, two descriptive literature reviews were undertaken, and their results combined within the final article output. The purpose of the first, implicit literature review was to draw a picture of whether and how social norms might be able to impact on the support of sexuality in older people in long-term care facilities. The result reveals a strong relevance of norms to, among other things, sexuality, attitudes and practices. The second, explicit literature review examined peer-reviewed research articles of the social and nursing sciences. It was analysed as to whether articles examine awareness on the relevance of social norms to the support of residents' sexuality. The review showed that studies on the subject are not consciously aware upon the relevance and potency of social norms, or that awareness was low. The review also provided information on the barriers to sexual support and recommendations for improving support. The relevance of social norms to the support of sexuality is generally not acknowledged consciously, even in scientific publications on the subject. This is a new set of information which partly can explain why, despite numerous publications, little progress has been made, and why the sexuality of the elderly remains invisible. The proposal is to raise awareness of the mechanisms of norms and their importance as a hidden influencer. For example, more research on the subject as well as a separate Declaration of the Sexual Rights of Older People are ways to raise such awareness.