The major aim of this thesis is to demonstrate the impact of advertising on sales and profit of a business organization taking Starcomms Plc as a case. Alonge (2001) defined advertising as any personal paid form of non-personal communication which is directed to the consumers or target audiences through various media in order to present and promote product, services and idea.

Good advertising require competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. It is therefore imperative that key personnel in those departments that are directly involved to be carefully selected and placed to ensure continuous success.

In recognizing the role, advertising can play a growing number of companies and establishments have to embark on a nationwide advertising campaign. These advertising obviously informed by depressed consumer demand, thrive by persuading the consumer on the need for consumptions. At the completion of this thesis, impact of advertising to Starcomms will be clearly pointed and why it should be a continuous habit for Starcomms.