This research aims to provide a theoretical framework of the Design Factory concepts for implementation into the International Business Degree program at Häme University of Applied Sciences.

First of all, it was necessary to understand the core elements of Aalto Design Factory. Secondly, the core elements of Häme University of Applied Sciences' International Business Degree program are presented. Third, organizational culture and change management are examined. These phases were investigated based on Schein, E.H.'s cultural model in conjunction with a secondary literature review for conceptualizing themes and performing the thematic analysis method.

The thematic analysis form analyzed in-depth concepts conveyed into words to identify common patterns. The conducted shared patterns analysis was qualitatively and quantitatively for validating the reliability of the chosen methodology.

The results were that the International Business Degree program at Häme University of Applied Sciences has a high level of pattern similarities with Aalto Design Factory. The analysis also emerged organizational culture variables that were not shared between Aalto Design Factory and the International Business Degree program at Häme University of Applied Sciences. Therefore, the International Business Degree program at Häme University of Applied Sciences can use the theoretical framework produced.