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Supply Chain Performance Measurement : The integrated project of Shengda Market and Lijin Agricultural Base

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Supply Chain Performance Measurement : The integrated project of Shengda Market and Lijin Agricultural Base

The Shengda Market Group is one of the biggest professional supermarket chains of Shengli Oilfield. The company was founded in January 1996 and is located in the Dongying area. Shengda has its own logistic center with domestically leading equipment and facilities of cold chain, sorting, segmentation, testing and packaging. Besides, Shengda Market adopts the modern integrated supply chain model “Intermediary organization + agricultural cooperative organizations”, establishes the partnership with Agricultural Base to agree the intended sales and purchases of agricultural products. Currently, Shengda Market has established the partnership with three agriculture production bases. The aim of this thesis is to study the agricultural supply chain, the specific characteristics of agricultural supply chain in China and the general models used in China. In addition, focus is on one of those agricultural production bases, Lijin, to evaluate the integrated supply chain performance.

The thesis is composed of 7 sections: introduction for the study, agricultural products supply chain, agricultural supply chain in China, supply chain performance measurement, analysis, conclusion and summary. In the introduction, the company background, thesis background and the objectives, models and methods used during the research are presented. The second section discusses the definition of agricultural supply chain and its general characteristics. The section of agricultural supply chain in China analyses the specific features of the Chinese agricultural supply chain and the common supply chain models used in Chinese agricultural products are analyzed. This leads to the integrated supply chain model that is used in Shengda Market Chain and Lijin Agricultural Base - “Intermediary organization + agricultural cooperative organizations”, and based on this the framework of supply chain performance measurement is presented in Chapter 4. Following these are analysis, conclusion and summary.

To conduct the thesis, both qualitative and quantitative methodology was used. The data collection was both primary data collection and secondary data collection. The primary data is from personal interviews and qustionnaires. The main objective of personal interviews is to get familiar with Shengda Market and the integrated project in order to create evaluation framework and questionnaires. The main purpose of the questionnaires is collecting the data for the evaluation of supply chain performance. Through this investigation, 46 effective questionnaires have been given. As for the secondary data, the research material and information were mainly collected from paper-based and Internet sources. The evaluation method used in this thesis is fuzzy comprehensive evaluation.

Therefore, according to the evaluation results, strengths and weaknesses of the supply chain performance are summarized and presented at the end part of the thesis. The evaluation result will be used on higher-level management to improve project management and decision-making.

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