The commissioner of this thesis was Aiya Restaurant Chain, a newly opened yet well known restaurant chain in Vietnam. The core idea of this restaurant is to provide its customers with high quality and hygienic street-side foods. Currently, the restaurants have to face the difficulties in recruitment activities, due to too high turnover rate that threatens the development of the company.

The aim of this thesis was to provide a set of tactics to improve current recruitment and retention in Aiya. Primary and secondary researches were used in the study. Several interviews were conducted with the owners, and a survey among employees was done to formulate the overall picture of current situation in Aiya. The theory covered in this thesis includes the recruitment theory, Rethinking Retention model theory and motivations theories that are closely related to the retention topic.

The empirical evidence indicated that the there is a need for improvement in methods and recruitment sources, as well as the retention strategy applied in Aiya. The response rate was 60 per cent due to the reason that many employees did not have access to the Internet, however, with the experiences of the authors in restaurant industry, the outcomes are reliable. Base on the theory and current situation analysis, the author offers a set of tactics as a solution to reduce turnover rate and increase the effectiveness of recruitment in Aiya. The recommendation was made focusing on recruitment and retention area.