Digital marketing channels have become an important part of marketing. Also the use of digital marketing channels in companies and customers of tourism industry has become commonplace. The client of the thesis is the eTour-project of HAMK University of Applied Sciences. The aim of the project is to increase and improve the capacity of producing internet and mobile-based services in small and medium sized tourism enterprises.

The aims of the thesis are to produce a digital marketing guide, research what kind of digital marketing channels can be used in small and medium sized tourism enterprises and how digital marketing channels are used in tourism industry. This thesis is a functional thesis.

The functional part of the thesis is to produce a digital marketing guide for the areas of Hämeenlinna and Forssa. The digital marketing guide deals with digital marketing channels, which are practical and suitable for small and medium sized tourism enterprises. In the thesis there are interviewed two representatives of small and medium sized tourism enterprises. The qualitative research method is used in the interviews.

The theoretical part of the thesis deals with digital marketing and the use of digital marketing channels in tourism industry.

The functional part, the digital marketing guide, introduces practically digital marketing channels, which are suitable for small and medium sized tourism enterprises. The digital marketing channels include the company’s website, e-mail Advertising, Search Engine marketing, banner advertising, from social media the channels include Facebook, Twitter and blogs and mobile marketing.