The aim of this thesis was to create visual design and a logo for Puontin Peltopäivä event. These should reflect the ambiance of the event in question and create a certain image of the event. Previously, the event has not had an established visual identity. It was agreed with commissioner to make the necessary visual elements. These include the logo, typography and colors which are compiled into graphic instructions in the end. Other graphic materials are also designed for the event. These graphic materials are intended to be used in the marketing of the event, and, as widely as possible, at the venue and in supplementary products. Qualitative research methods such as interviews and a peer review, were used as data acquisition methods. The commissioner´s views on the goals, values and visual design of the event were clarified in the interview. The three potential visitors were asked about their visualizations of the event. The peer review compared the visual expressions of three other events in the same target group and how they used visual design. In conclusion, a time-lasting logo, a unified visual design and graphic instructions were created for Puontin Peltopäivä event. The graphic instructions include the logo and how it is used, typography and colors. The use of a visual design and graphic materials in the event and in advertising were designed to be as easy and versatile as possible.