The aim of this Bachelor thesis is to show how Tesla operates in the automotive industry and how the company overcame the hurdles in Industry 4.0. For this purpose, the company is compared with its competitors, Volkswagen, and Lucid Motors. In particular, the supply chain of these companies will be compared and, finally, the example of the global chip shortage will be used to show how the individual companies mastered the crisis. In this thesis, the terms Industry 4.0 and time-based competition are explained first. Then, Tesla's role in the automotive industry is explained along with the company's advantages. Then, Tesla is compared with Volkswagen and Lucid Motors, with a special focus on the supply chains. After this, the concrete example of the chip shortage is used to show how Tesla solved this problem compared to its competitors. Finally, a VRIO analysis is performed to show Tesla's advantage over the competition.

It is shown that Tesla has chosen a completely new and modern approach, which has never been seen before in the automotive industry. The company operates more like a tech company than an automaker. This allows it to solve problems faster and more efficiently.