This thesis prioritizes accumulating knowledge in-depth in the logistics field and to study the way of managing the supplies to the deletion of Pupla Group. In addition, the thesis studies the challenge the target area is and can arise in the current and future periods and analyzes the solutions into prevents internal and external forces. Pupla group was established in 2015 to develop a distribution network across Kosovo covering a niche market of hygiene products. The knowledge base of the thesis includes a theoretical chapter based on supply chain, management, and organization, as different frameworks can be used to measure the performance of supply chain management. The research method is qualitative research because the thesis is based on a case study to show how supply chain management can provide a competitive advantage. An interview that consisted of eight open-ended questions and also additional short questions were conducted with the owner of the Pupla Group. The interview sought to inquire about the state of the supply chain in Pupla Group and also which frameworks are known to the management and which were actively used by them to measure and improve supply chain management. Based on the information obtained from the research, it is recommended that Pupla Group should create a SCOR framework to measure and improve their supply chain management as in the current situation the company trying to be effective but can have efficiency with the known frameworks or tools available. This research mainly aims to answer the question of different alternatives to provide a sustainable competitive advantage for Kosovo in Pupla Group supply chain management.