The number of young people out of the workforce has decreased in the recent years, however there are still many worrying trends such as loneliness and exclusion rising. Digital gaming is one of the fastest growing industries with huge market value, however the studies done about the gaming industry are mainly funded by the gaming industry itself. Guided gaming has not been studied enough as an activation tool, as the trend of guided gaming is fairly new. The objective of this thesis was to examine the market for possibilities of the commissioning company, while researching how guided gaming can be beneficial for the unemployed young people of Finland. The aim was to research the market and come up with a business model for the commissioning company. The commissioning company for the thesis was Incoach Esports Oy. The theoretical framework consists of theories about unemployment, guided gaming, and creation of market service. A survey was conducted to find out the interest and knowledge of the target segment about guided gaming. Additionally, short interviews were conducted of people working in the gaming industry, to understand the perspectives of the industry. The research showed that the market is interested in the guided gaming concept, especially as an activation tool. However, the research also revealed that the concept itself is not commonly known in Finland. Therefore, it is crucial to continue the studies surrounding the guided gaming opportunities.