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Record Citations

APA Citation

Kotler, P., Armstrong, G., & Parment, A. (2016). Principles of marketing (Scandinavian edition. 2nd edition.). Pearson.

Chicago Style Citation

Kotler, Philip, Gary Armstrong, and Anders Parment. Principles of Marketing. Scandinavian edition. 2nd edition. Harlow, England: Pearson, 2016.

MLA Citation

Kotler, Philip, et al. Principles of Marketing. Scandinavian edition. 2nd edition. Pearson, 2016.

Harvard Style Citation

Kotler, P., Armstrong, G. & Parment, A. 2016. Principles of marketing. Scandinavian edition. 2nd edition. Harlow, England: Pearson.

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